... At vintage e-tail hub, enokiworld.com, the sweet spot is sober classics. "People don't want ruffles - it's that simple," said enokiworld owner Madeline Meyerowitz. "They want Calvin and Bonnie Cashin; clothes that are practical and American." Though she would not disclose gross sales figures, Meyerowitz says the site's sales are up 50% from last year.